Enterprise SNS Use and Profile Perceptions: A Comparison of Cultures

The use of social networking sites in organizations continues to increase year over year. While much research has focused on the social tools and their benefits, there has been comparatively little research done on the impact these systems have on employees. The current research focuses on the use of social networking systems in the organization, and the perception formed by users of the profiles of others. This research also examines the cultural components of perceptions with these technologies. The research findings indicate that culture does have an impact on the formation of perceptions for social networking technologies.